In a time where airlines around the world are struggling due to rising jet fuel costs, it is nice to know that at least some have been coping well and are even trying their best to relieve some of their customers' financial burdens. Below is an excerpt from MAS's website of a letter from MAS's CEO, Dato' Sri Idris Jala, whom I am proud to say is a fellow Sarawakian, and is famous for his turnaround of Malaysia's former ailing national airline.
4th May 2008
Dear Malaysians,
I have an important announcement from Malaysia Airlines.
Everyday, and all around us, we are all feeling the pinch of how everything is getting expensive. We, at Malaysia Airlines, have decided that it is time we lowered our fares so that Malaysians can continue to travel.
We recently declared that Malaysia Airlines is transforming into a World’s Five Star Value Carrier and we promised that you will be able to enjoy 5 Star Service at a low price. Many people thought it would be impossible. Well, not anymore! Today we are ready to deliver on that promise.
LCCs operate by keeping their costs really low and passing some of these savings to passengers. But this means that passengers have to accept some sacrifices.
We believe there is a way for passengers to enjoy low fares and Malaysian Hospitality.
For the first time in our history, Malaysia Airlines is offering Everyday Low Fares. From the 5 th of May, we will offer zero fares on all our routes within Malaysia. Later we will offer very low fares on our regional routes within ASEAN. We have put aside up to 30 per cent of our seats for these special Everyday Low Fares.
To get these special fares, you only need to take 3 steps:
Step 1: Go to our website at malaysiaairlines.com as these fares are only available via the internet.
Step 2: You must buy the ticket at least 30 days before flight departure.
Step 3: Remember these tickets are non-refundable and the flight dates cannot be changed.
What we are now offering gives everyone a win-win situation. It helps us to meet our business objectives. And it provides our customers an excellent deal – you get to enjoy the best of both worlds – really low prices plus our 5 Star services – our food and beverages, entertainment, luggage allowances and other benefits that come with traveling on Malaysia Airlines.
I would like to personally invite you to click on malaysiaairlines.com
Yours sincerely,
Dato’ Sri Idris Jala
Managing Director/CEO
Malaysia Airlines
*Do take note that although you don't pay for the airfare, you are still obligated to pay for the airport tax fee, but at least you still get prices that are way below the normal rate
Thursday, 8 May 2008
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